Financial Literacy

Say No to Endowment Plans

Endowment plans (LIC Policies) are very popular in India. Knowingly or unknowingly, most people end up buying this type of policy. They appear to be simple, transparent and highly beneficial. They are insurance cum investment products. However it is not …

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Behavioural Finance, The Sip Advantage

Think Big Picture!

We are living in a world that is changing dynamically. Reading the summary has replaced reading a book. Crash diets have replaced exercises. In today’s age of instant gratification, a few investors may be upset that their SIP has not …

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Tax Saving

The Most Efficient Way to Save Tax

Most of us have a tendency to wait until the last moment to start making tax saving investments, and more often than not, we end up making the wrong decision. The key here is to begin investing at the start …

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Behavioural Finance

Timing The Market

“Markets look expensive. I’ll start investing once the markets correct.” “Let the 2019 election results be announced, then I’ll take a call” “Far more money has been lost by investors preparing for corrections, or trying to anticipate corrections, than has …

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